![]() ![]() ![]() The locked door: We make snap decisions unconsciously, so trying to understand the process is futile. Most of the participants had to draw 80 cards before realizing which decks were good and which were bad, however, the participants were having stressful reactions towards the bad decks as far as 10 cards in. There have been many experiments done on thin slicing, with my favorite one being the Iowa Gambling Task where participants had to draw cards from two decks of bad cards and two decks of good cards. Thin slicing: Describe our ability to recognize patterns and connections with very minimal information or “thin slices” of information. Some interesting topics that he brings up: From psychologists to military tacticians to tennis coaches, Gladwell informs the reader about the ups and downs of unconscious decision making backed up by anecdotal evidence and scientific experiments. ![]() In Blink, he introduces us to people from many occupations who use this kind of decision making on a daily basis. Gladwell argues that these judgments made by our unconscious mind carry a lot more weight than we give them credit for. These decisions are more commonly referred to as "intuition" or "gut feelings" and Gladwell does a fantastic job at explaining what they are, how they work, where they succeed, and where they fall short. As its title suggests, Blink is a book all about how we think without truly thinking, about how we can sometimes make decisions in a fraction of a second without any conscious effort. ![]()
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